Westpac Get Cash

ACTIVATION / STUNT

The golden rule of bank advertising? Never show real account numbers or codes in case of fraud.
But to get people to learn about Westpac Cardless Cash – a new mobile banking product – we threw the rule book out the window.
 

CANNES
2016 – Finalist – Media – Use of Social
2016 – Finalist – Direct – Use of Social
2016 – Finalist – Direct – Acquisitions

AWARD
AWARD 2016 – Silver, Online Promo, AWARD 2016
AWARD 2016 – Silver, Best Use of Digital Media, AWARD 2016
AWARD 2016 – Bronze, Social Media, AWARD 2016
AWARD 2016 – Bronze, New Product Launch, AWARD 2016
AWARD 2016 – Bronze, Best Use of Social, AWARD 2016