Samsung x Cyberpunk
QLEDecode

EXPERIENTIAL / TWITCH

Samsung partnered with Cyberpunk, a new RPG game focused on hacking, to create some themed QLEDs.
To launch the TVs, we locked them in high-tech containers and hid clues on where to find them all over the internet.
The first five gamers to crack the code had to hack the container live on Twitch, which reached over 1m views.

2021 D&AD Graphite Pencil - Experiential