Fanatics x Kendall Jenner

“Best commercial ever created” – Khloe Kardashian

The Kardashian Curse is part of internet folklore: athletes who date a Kardashian end up losing.
Kendall Jenner’s NBA dating history didn’t exactly help beat the allegations.
So we revealed Kendall not only knows about the curse — she’s been betting on it with Fanatics Sportsbook.
And now, during Super Bowl LX, football players are next…

We teased the launch with cryptic OOH in major US cities, including a Nasdaq takeover in Time Square.

The film launched to widespread appeal, including a few famous faces.
Even the New England Patriots, one of the Super Bowl teams, couldn’t resist posting.