McDonalds Friends Meal
CAMPAIGN
McDonalds launched their new Friends Meal, with collectibles of Friends characters.
We needed a simple idea that over 86 countries could adapt to their locals markets.
As writer and creative director, I guided the campaign liaising with WarnerBrothers, countless lawyers, McDonalds and food stylists.
The campaign features films, social videos, plenty of memes and gifs, in-store and OOH.
Teaser Launch
We kicked the campaign off with cryptic social posts, pointing out the Golden Arches that have been hidden in the Friend’s fountain all this time…
We created a series of fun GIFs to appear on McDonalds social media to showcase the characters.
