The Philadelphia Double Diptector

STUNT

To launch new Philadelphia Dips, we made a unique serving bowl that used machine learning to catch double dippers.
The bowl uses motion sensors and links to your mobile to sound an alarm when double-dipping takes place.
We then gave it away on eBay to the highest bidder – just in time for the holiday season.
It was featured on ABC News, Daily News, Businesswire, CNET and was even tested live on Good Morning America, generating 152 million PR impressions.